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Profits benefit Stand Up Against Street Harassment, the brand's global cause initiative.
October 3, 2022
By: Christine Esposito
Editor-in-Chief
L'Oréal Paris US has rolled out a new limited-edition Color Riche lipstick—Red My Lips in shade Le Rouge Liberté—as part of its Stand Up Against Street Harassment program in an effort to encourage safe bystander intervention with color expression. The new lipstick, inspired by the brand's work with NGO partner Right To Be, will donate 100% of the proceeds from each lipstick sold to the charity partner, which will help to train more people in how to safely and effectively intervene i...
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